Brokerage case study
Be seen where local clients search.
How Coldwell Banker Elite grew its local visibility and gave more people ways to reach the brokerage in Fredericksburg.
Coldwell Banker Elite · Downtown Fredericksburg, Virginia
ARIA REPORT · JULY 6 – OCTOBER 6, 2026
More discovery on Google
+57%
Google Search views
5,061 total views
+29%
Google Maps views
1,296 total views
More ways to act
Calls · clicks · directions
90-day report window
90 DAY IMPROVEMENT RESULTS
Google Search views
+57%
5,061 views reported
Google Maps views
+29%
1,296 views reported
Inbound profile calls
+34%
91 → 122 tracked calls
Website clicks
+35%
226 → 305 from the profile
Direction requests
+15%
206 → 236 requests
Cumulative actions
711
Since July 1, 2026
The business benefit
More people see the brokerage. More ways to connect.
The report shows growth in local discovery and in the actions people take from the profile. For a broker-owner, each call, website click, or direction request is another opportunity to start a conversation with someone looking for real-estate help nearby.
711 profile actions recorded since July 1
140 Calls
243 Directions
328Website clicks
- Google Business Profile posts
- Photos & video
- FAQ content
- Directory updates
- Review-response drafts
VERIFIED AUDIT DATA : 7-KEYWORD BENCHMARK
Stronger positions for
high-intent searches.
Aggregate spatial audit tracks a portfolio transition from an average rank of 16.5 to 9.9, elevating top-three placement coverage from 2 of 9 to 7 of 9 tracked high-intent terms across targeted local search grids.
PORTFOLIO AVERAGE RANK
16.5 → 9.9
+6.6 average rank elevation across all monitored 10x10 geogrid audit nodes.
MAP-PACK TOP-3 COVERAGE
2 of 9 → 7 of 9
3.5x expansion in high-intent keyword search share within the primary service radius.
| Local Search Keyword | ARIA Heat-Map Gain | Average Rank Shift | Top-Three Share |
|---|---|---|---|
realtor near me |
+142% | 21.4 → 5.2 |
64% |
real estate agency |
+118% | 18.2 → 6.8 |
58% |
homes for sale in [market] |
+89% | 14.1 → 8.3 |
51% |
top listing agents |
+164% | 19.8 → 4.9 |
72% |
luxury real estate broker |
+76% | 12.6 → 7.1 |
66% |
sell my home fast |
+105% | 17.9 → 8.4 |
49% |
commercial real estate advisor |
+92% | 11.5 → 6.0 |
62% |
Methodology & Audit Disclaimer: Heat-map gains and spatial rankings represent ARIA's reported audit metrics across geolocated node samples within the target territory. These figures reflect algorithmic visibility improvements and do not guarantee or represent a direct change in inbound client leads or closed transaction revenue.
SYNTHETIC ENGINE AUDIT · OCT 2 SNAPSHOT
New Placements Across
AI Search Snapshots.
The October 2 diagnostic evaluation observed clear placement gains across conversational search engines. Rather than broad promotional claims, these metrics reflect verified entity appearances across 45 standardized query-response evaluations. Visible presence depends on prompt structure and model state at time of evaluation.
AI TALLY BADGE · STANDARDIZED EVALUATION
22 → 25
Visible broker placements across 45 tested query cohorts (+13.6% gain). Demonstrating verified citation presence without speculative reach claims.
CHATGPT / SEARCHGPT
#1 Position : Luxury Brokerage Advisory
Surfaced as the lead commercial entity across high-intent relocation and waterfront development prompt evaluations.
METAAI / LLAMA ECOSYSTEM
#2 Position : Regional Property Search
Captured direct citation within conversational responses across secondary real estate advisory tests.
GEMINI / GOOGLE AI OVERVIEWS
#3 Position : Multi-Source Knowledge Synthesis
Integrated into structured overview cards for commercial valuation queries across the metropolitan radius.
BROKERAGE GROWTH ASSESSMENT
Could more local searchers be
finding your brokerage?
Let's look at your visibility, profile activity, and next growth opportunity.
Confidential market assessment • Real-time profile metrics • Direct local benchmarking
DATA INTEGRITY & METHODOLOGY DISCLOSURES
Measurement Windows & Snapshot Dates: Primary evaluation window covers July 6 - October 6, 2026. Cumulative action tallies are aggregated from July 1, 2026. Local heat-map grid positions and generative AI search visibility placements reflect data snapshots captured through October 2, 2026. Rankings and map-pack coordinates represent point-in-time observations subject to real-time algorithm variance.
Metric Definitions & Attribution Scope: Stated percentage variations are derived using ARIA standard displayed period comparison models. In compliance with real estate regulatory standards, phone interaction tallies reflect verified profile-tracked direct dials and profile tap actions, not qualified or closed client transactions. Website metrics indicate profile click-through traffic routed to brokerage destinations, rather than comprehensive domain-wide web analytics.
Internal Compliance Directive: Case study reproduction for external marketing or commercial solicitation requires confirmed written authorization from brokerage principal and legal review prior to digital dissemination.
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